Gabriela Hearst Resort 2024
Wrangler
Kontoor CEO Scott Baxter on How VF Spin-off Set Lee and Wrangler Free
The CEO spoke to WWD, marking four years since the brands set out on their own.
Wrangler Signs Multiyear Deal With Academy of Country Music
The denim brand will spotlight emerging artists through a video series.
Tommy Talks Karl, Wrangler Taps Lainey Wilson, Dr. Scholl’s Teams With Veronica Beard
Tommy Hilfiger wore a Karl Lagerfeld shirt to The Met, Lainey Wilson is in Wrangler's new campaign, Dr…
Wrangler Signs Country Music Singer Lainey Wilson as Face of Fall 2023 Collection
She will support the brand via campaign imagery, social media content, onstage denim exclusivity and personal…
Intradeco Acquires Competitor Indera Mills
The companies are both producers of thermal underwear and have been 'friendly competitors' for years.
Wrangler, Montana Silversmiths Create 75th Anniversary Buckle
The belt buckle features 75 diamonds and other bejeweled details and will be auctioned for charity.
Lucchese, Wrangler Team on Western-Themed Collection
The limited-edition boots and jeans mark the first time the venerable brands have worked together.
Leon Bridges Teams With Wrangler on Denim Collection
The Grammy-winning musician is helping celebrate the brand's 75th anniversary.
Scott Baxter’s Kontoor Looking to Grow Through Macro Troubles
The Lee and Wrangler parent company upped its outlook of the year, but its CEO is well aware of the tougher…
Orville Peck, Georgia May Jagger and Stephanie Quayle Front Wrangler x Fender Collaboration
The collaboration features vintage-inspired graphic Ts and patched, distressed and classic denim.
Kontoor Boosted by Supply Chain, Wholesale
The Lee and Wrangler parent saw sales increase last year, using its Western Hemisphere to help sidestep the…
Giving Lee and Wrangler Their Voices Back
Kontoor CEO Scott Baxter on how the denim brands are standing up on their own in the pandemic.
Wrangler, Billabong Team Up
Wrangler and Billabong have teamed up to debut their first collaborative summer capsule.
Wrangler Getting in on Consumers’ Interest in the Great Outdoors
The outdoor apparel category is expected to increase to $3.9 billion by 2023.
Wrangler Unveils Global Sustainability ‘WeCare’ Platform
Wrangler launched a new sustainability platform in tandem with an eco-friendly green jean offering.