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Latest in Marketing and Promotion

Equinox to Partner With High-end Brands With New Circle Program

StockX, Bezel and Oura are among the launch partners, with fashion brands to come in the future.

One of Germany’s Biggest Newspapers to Collaborate With Indie Fashion Mag

The Frankfurter Allgemeine newspaper is working with Achtung magazine on a split issue of its monthly…

Nike Is Tops in First Quarter Media Value

Launchmetrics' quarter ranking of sportswear brands showed Adidas in second place, followed by New Balance.

The Effect of ‘Cold’ Images on Consumers

Researchers in Japan found that products depicted in cold settings were perceived as new and innovative.

TikTok’s Live Shopping Pilot Attempts to Make Sellers’ Lives Easier

The controversial social media sensation partnered with Cymbio, a solution that helps brands sell on multiple…

Listrak Benchmark Report Reveals What It Takes to Engage Shoppers

The report described transactional marketing messages as "table stakes."

True Religion Launches Customer Loyalty Program

True Fam was developed with input from its community of loyal shoppers.

FN CEO Summit 2023: New Speakers Revealed for Major Miami Event

Speakers include Nordstrom's Pete Nordstrom, Under Armour's Kevin Plank and Tommy Hilfiger.

Express, Trader Joe’s Top List of Most Loved Brands

Engagement Labs' annual ranking also included many beauty brands.

Chopard Goes Backstage With Julia Roberts

Director James Gray captures the playful, feel-good spirit of Roberts frolicking behind the scenes of a movie…

Saks Fifth Avenue Encourages the Travel Lifestyle

The luxury retailer has formed a partnership with Inspirato, a subscription travel service crafting exclusive…

Rihanna to the Rescue? Despite Positive 2022, Puma Urges Caution for 2023

The German sportswear brand saw impressive sales increases last year but expects business to slow, but the…

Bottega Veneta Returns to Chinese Social Media After Two-year Hiatus

On Wednesday night, the Kering-owned luxury brand shared a teaser video of its upcoming fall 2023 collection…

Adidas Renews MLS Deal With Major Multiyear Partnership Extension

"It is incredible to see the growth and success of the League and soccer in North America," Adidas CEO Bjørn…

Kenneth Cole to Create Capsule, Campaign to Celebrate 40th Anniversary

The designer will be focusing on mental health in both his product and his positioning this year.